Manager, Sales

The Sales Manager plays a critical role in driving revenue growth and achieving sales targets for single-family and multi-family homes. This individual will focus on managing relationships with Independent Realtor Partners (IRPs), optimizing sales processes, and delivering exceptional customer experiences.

ESSENTIAL FUNCTIONS

Driving Sales Performance

• Support development and implementation sales strategies to achieve revenue goals for single-family and multi-family home sales.
• Identify and capitalize on market opportunities to drive new home sales.
• Monitor sales metrics, analyze performance data, and adjust strategies to ensure targets are met.

Managing Relationships with IRPs

• Build and maintain strong partnerships with Independent Realtor Partners (IRPs) to maximize sales opportunities.
• Provide IRPs with training and resources to effectively represent the company’s products.
• Act as the primary point of contact for IRPs, addressing inquiries, providing updates, and resolving issues in a timely manner.

Market Analysis and Competitive Positioning

• Support market research to understand trends, buyer demographics, and competitor activities.
• Maintain and update competitive surveys for all active neighborhoods to inform pricing and product positioning.
• Use market insights to recommend product offerings and enhancements that align with customer preferences.

Customer Experience Management

• Ensure a seamless and positive customer journey from initial inquiry through post-sale engagement.
• Address escalated customer concerns and work toward satisfactory resolutions to maintain brand loyalty.
• Regularly assess customer satisfaction through surveys and implement strategies for improvement.

Sales Operations and Reporting

• Provide instruction to sales administration functions, ensuring accuracy in contracts, deposits, and closings.
• Prepare and deliver detailed sales reports and insights to senior leadership.
• Streamline sales processes and systems to improve efficiency and effectiveness.

Qualifications:

• Education: Bachelor's degree in Business Administration, Marketing, or related field. Master's degree is a plus.
• Proven Experience: 7+ years in a sales and/or marketing manager role; experience with strategic planning and the ability to execute strategic initiatives; proven track record of managing and directing a sales team.
• Industry Knowledge: Extensive knowledge of residential real estate, including market trends, buyer demographics, and the home-buying process; Familiarity with new home construction, local market dynamics, and competitive analysis; A strong understanding of sales strategies, marketing techniques, and customer experience management specific to the home-building industry.

Skills:

• Sales Expertise: Proven ability to develop and execute sales strategies to meet and exceed targets.
• Strategic Planning and Decision-Making: Strong skills in analyzing market data and crafting sales strategies that align with business goals.
• Customer Relationship Management: Exceptional interpersonal and communication skills to build trust and maintain positive relationships with customers, team members, IRPs, and stakeholders.
• Market and Competitor Analysis: Ability to interpret and act on market trends and competitor insights to position products effectively.
• Sales Operations and Reporting: Proficiency in sales administration, tracking performance metrics, and generating actionable reports for senior leadership.

EDUCATION