Manager, Sales

  • Location: Calgary, AB
  • Department: Sales

The Sales Manager plays a key role in driving sales performance and ensuring a smooth customer experience. They provide leadership, coaching, and support to their team, fostering a high-performing sales environment. By analyzing market trends and performance data, they develop strategies to optimize results and enhance customer satisfaction. This role requires strong leadership, communication, and problem-solving skills to adapt to a competitive and evolving market. With a focus on continuous improvement, the Sales Manager works to strengthen processes, build relationships, and drive overall business success.

Key Job Duties:

Internal Realtor Partner (IRP) Relationship Management

  • Build and maintain strong, long-term relationships with IRPs to drive consistent sales and market presence.
  • Provide frequent updates on inventory, pricing, and promotions to ensure IRPs have accurate and current information.
  • Act as the primary contact for IRPs, addressing inquiries, resolving issues, and fostering engagement.
  • Provide hands-on coaching and structured development plans to enhance the skills and performance of the sales team.
  • Ensure IRPs have access to marketing materials, sales tools, and training to support their success.

Customer Experience Oversight

  • Partner with Marketing and Customer Care to ensure a smooth customer journey from initial inquiry to post-sale support.
  • Work closely with Customer Care to address customer concerns, ensuring timely and effective resolutions.
  • Provide proactive support for client experience team in answering queries between condition removal and occupancy, reducing uncertainties and enhancing satisfaction.
  • Gather and analyze customer feedback to identify areas for improvement in the sales process and customer experience. Provide recommended strategies for improvement.

Sales Support & Performance Management

  • Train IRPs on product knowledge, competitive differentiators, and effective sales techniques to improve close rates.
  • Monitor sales performance metrics, identifying trends and areas for improvement to maximize IRP success.
  • Meet IRPs monthly on site to discuss tactical approach and address issues.
  • Set clear, measurable sales goals for IRPs and ensure accountability through regular check-ins and coaching.
  • Develop and implement targeted performance improvement plans to address challenges and boost overall results.

Collaboration & Industry Awareness

  • Work closely with Marketing and Customer Care to align sales strategies with broader company goals and market conditions.
  • Attend industry events, networking functions, and educational sessions to stay informed on trends, competitors, and customer expectations.
  • Share insights from market research and industry trends with Sales Director to refine strategies and improve competitive positioning.
  • Foster a collaborative sales culture by facilitating knowledge-sharing and best practices among IRPs and internal teams.

Education Requirements:

Bachelor’s Degree (Preferred in one of the following fields):

  • Business
  • Marketing
  • Preferred: Master’s degree (MBA) with a focus on Sales, Marketing, or Real Estate Development.

Certifications (Optional but Beneficial):

  • Real Estate License
  • Certified Residential Specialist (CRS)
  • National Association of Realtors (NAR)
  • Sales or Leadership certifications (e.g., Certified Sales Leadership Professional).
  • Any relevant certifications in customer service or project management are beneficial.

EDUCATION

Required
  • Bachelor's degree in Business Administration