Rohit Group does it again – the corporate video reimagined

September 18, 2017

Oops they did it again. Rohit Group of Companies’ has launched its much-anticipated second workplace video “You’re the One that We Want!” The new video is a humorous twist on stale recruitment techniques, themed after the movie “Grease,” and features Rohit’s very own talented employees in the roles of Danny, Sandy and their retro crew as Danny goes through the process of becoming a “Rohitian.”

A true team effort, the video was written and choreographed entirely by Rohit staff.  The quirky lyrics would make any human resource professional cringe.  And the dancing…well let’s just say no one is quitting their day job.

The video is a sequel to Rohit’s “Caught Working Safe” production from last year, a parody of *NSYNC’s “Bye Bye Bye” focusing on promoting safety in the residential construction industry. Both productions show Rohit’s unique culture – a talented group of diverse individuals who aren’t afraid to share a laugh.

“Our recent expansion into Calgary and Regina have created rapid growth for our organization,” says Amy Power, Marketing Manager. “And when a discussion turned to a recruitment video, we knew it had to be fun and involve the team again. Lunchtime auditions and some elbow twisting at a summer BBQ turned our home builders into Hollywood actors.”

The leadership and culture of Rohit Group of Companies has played a pivotal role in attracting and retaining great people with a diverse set of skills and experience. In addition to creating killer music videos, the Rohit team has been busy across all regions and departments. 2017 has seen Rohit begin construction on two developments in Calgary, sell out of its first neighbourhood in Regina, and introduce Edmonton to its residential rentals at Upper Windermere, mixed use office space in Orchards Gate, and launched a revolution in interior design with the Democratization of Style.

Watch the new video, “You’re the One That We Want” (link to video) here.

About Rohit Group of Companies:

Rohit Group of Companies has grown from a small home builder in Edmonton to a diversified organization with complementary interests in residential and land development, commercial assets and real estate lending. Rohit Communities, the home building division and foundation of Rohit Group of Companies, has been named Edmonton’s Multi Family Home Builder of the Year four times in the last six years. In 2016, Rohit Communities expanded into the Regina and Calgary markets. Rohit’s commitment to building innovation is evidenced by their award-winning line of home styles.

Are you the one that we want? Find out at